Lynda – Commercial Editing Techniques 广告宣传片剪辑教程

2014年6月27日资源分享 PR 英文教程1 5,463

来源:Lynda            作者:Christine Steele文章源自狐狸影视城-

Lynda – Commercial Editing Techniques 广告宣传片剪辑教程文章源自狐狸影视城-


该教程讲解了广告宣传片的剪辑流程和技巧,从准备工作到粗剪、精简以及混音等等。使用软件为Premiere Pro,不过剪辑手法和理念都是相通的。


Commercial Editing Techniques with Premiere Pro文章源自狐狸影视城-

Learn to creatively compose short-form advertisements using Adobe Premiere Pro. Author Christine Steele explores how to communicate and market an idea that does more than just sell a product or service, by experimenting with concepts that help the audience feel, rather than think. The techniques in this course break from the more narrative style of film and television storytelling, and allow you to explore alternative visual messaging styles. First Christine shows you how to use style frames and temporary audio to nail down an idea before you start editing. Then you'll learn how to construct the rough cut: in this case, an action montage interspersed with hero shots that define and highlight the brand messaging. You'll refine your cut with motion graphics, final audio, and effects, and learn to manipulate color, lighting, and timing to increase your audience's emotional reaction to the spot. Last, learn the basics of layering sound effects, audio filters, and subtle volume adjustments to create an effective sound mix for your commercial.文章源自狐狸影视城-

Topics include:文章源自狐狸影视城-

  • Marketing a brand
  • Understanding the role of the editor
  • Using style frames and temporary audio to previsualize the spot
  • Replacing hero shots
  • Building action montages
  • Timing the cuts to audio
  • Refining the cut
  • Adding color, lighting, and transition effects
  • Sound design


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  • 本文由 发表于 2014年6月27日
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