本片以暴力言语对青少年伤害为主题，将各种频繁出现在广大少年儿童时间的暴力言语词汇与社会问题进行了衔接，以纪实与演绎相结合的手法，将暴力语言对儿童的伤害进行了一番深度剖析，引起一定社会思考。文章源自狐狸影视城-https://fox-studio.net/video/30053.html
很多孩子的成长过程不可避免的伴随了许多侮辱性词汇，生活在“别人家的孩子”的阴影之下。短片开头便直入主题，针对这些错误的教育方式与方法，进行情景还原，以孩子为画面主题，反映暴力语言对孩子的直观伤害，接着以纪实手法将镜头对准看守所的青年犯增强了短片的说服力度，最后再从关键词入手，进行交互式媒介传播，扩大影响力。一系列手法都显示出这段公益宣传片制作团队的成熟。文章源自狐狸影视城-https://fox-studio.net/video/30053.html
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Advertising Agency:Ogilvy & Mather, Beijing, China文章源自狐狸影视城-https://fox-studio.net/video/30053.html
Creative Director:Graham Fink, Juggi Ramakrishnan, Wilson Chow, Doug Schiff, Xingsheng Qi
Art Director:Yong Xie, Xiaodong Xiao, Hidden Foo,Soonguan Poh, Jason Wang,Fei Wang, Morris Ku文章源自狐狸影视城-https://fox-studio.net/video/30053.html
Copywriter:Guilin Bo, Chuyu Li, Juggi Ramakrishnan文章源自狐狸影视城-https://fox-studio.net/video/30053.html
Shockingly tragic acts of youth violence are on the rise in China. An even lesser known finding is that in China, childhood verbal abuse has a strong link to adolescent delinquency.文章源自狐狸影视城-https://fox-studio.net/video/30053.html
The Center for Psychological Research, Shenyang and Ogilvy & Mather, Beijing have joined hands to launch a creative campaign that raises Chinese public awareness of the serious and detrimental effects of verbal abuse.文章源自狐狸影视城-https://fox-studio.net/video/30053.html
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