The Book of Life | Jon Contino

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Jon Contino - In close collaboration with 20th Century Fox, all aspects of branding, illustration, lettering, font design, and marketing were created for this Mexican Day of the Dead-themed animated film. (Client: 20th Century Fox / Art Direction: Neri Rivas) (Satellite Office) 文章源自狐狸影视城-https://fox-studio.net/picture/29811.html

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TYPE DESIGN 文章源自狐狸影视城-https://fox-studio.net/picture/29811.html

In the process of designing an international campaign for a film with a release this expansive, a font was created so that all media in all countries would stay within the precisely designed confines of the rest of the marketing materials. 文章源自狐狸影视城-https://fox-studio.net/picture/29811.html

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PERSONALITY 文章源自狐狸影视城-https://fox-studio.net/picture/29811.html

The font, known as 「El Skeleto,」 maintains a hand-drawn quality while still being very clean and functional when paired up with the film's stylized digitally rendered characters. 文章源自狐狸影视城-https://fox-studio.net/picture/29811.html

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