The Book of Life | Jon Contino

The Book of Life | Jon Contino

Jon Contino - In close collaboration with 20th Century Fox, all aspects of branding, illustration, lettering, font design, and marketing were created for this Mexican Day of the Dead-themed animated film. (Client: 20th Century Fox / Art Direction: Neri Rivas) (Satellite Office)

http://satelliteoffice.tv/#view-portfolio--book-of-life

http://joncontino.com/work/the-book-of-life/

The Book of Life | Jon Contino

The Book of Life | Jon Contino

The Book of Life | Jon Contino

The Book of Life | Jon Contino

The Book of Life | Jon Contino

The Book of Life | Jon Contino

The Book of Life | Jon Contino

The Book of Life | Jon Contino

The Book of Life | Jon Contino

The Book of Life | Jon Contino

The Book of Life | Jon Contino

The Book of Life | Jon Contino

TYPE DESIGN

In the process of designing an international campaign for a film with a release this expansive, a font was created so that all media in all countries would stay within the precisely designed confines of the rest of the marketing materials.

The Book of Life | Jon Contino

The Book of Life | Jon Contino

The Book of Life | Jon Contino

PERSONALITY

The font, known as “El Skeleto,” maintains a hand-drawn quality while still being very clean and functional when paired up with the film's stylized digitally rendered characters.

The Book of Life | Jon Contino

The Book of Life | Jon Contino

The Book of Life | Jon Contino

The Book of Life | Jon Contino

The Book of Life | Jon Contino

The Book of Life | Jon Contino

The Book of Life | Jon Contino

 

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